Rozzer and I are excited to be launching this blog and, over the weeks and months ahead, look forward to sharing our B2B marketing tips, help guides and views.
We’re also safe in the knowledge that, whatever happens, it will be better than the first blog I launched several years ago.
Back in the mid noughties, there came a point where every CEO had to have a blog. It didn’t matter if they had anything to say (usually not) or any time to write it (definitely not), they just had to have one.
The company where I was head of comms at the time was no exception and, since we had a joint CEO structure, with the two co-founders of the business, it was decided that they’d be co-stars of this blog.
Over the coming weeks, they both got heavily involved and excited about the launch. This was no bad thing for me – a nice, high-profile project with the top brass. Editorial meetings to brainstorm ideas, frequent discussions about messaging and branding.
The highlight for them was the photo shoot, where they spent an afternoon being snapped in various poses – smiley, serious, side-by-side, back-to-back. Since one of them was a foot taller (and wider) than the other, we settled on relaxed smiles with one standing behind the other.
As launch day drew close, we had everything in place. Funky design, cool photo and a solid first post – a gentle intro but enough edge to provoke a comment or two.
We’d also set up alerts so that the two CEOs, the VP Marketing and the exec team around the world would receive notifications of new posts and comments.
So, with great fanfare at our Friday after-work drinks party, we put the blog up on a big screen in the middle of the office, so that everyone could raise a glass as we pressed the button to go live.
To much excitement, within a few minutes, we had our first comment. It said:
“The plump one is chuffed because he has been getting his oats off pumping the weedy one in the dirt box!”
So, as we launch Marketing Wingman, Rozzer and I can only hope that a) You enjoy what you read and b) Your comments are as thoughtful and insightful as the first I received.
We’re also safe in the knowledge that, whatever happens, it will be better than the first blog I launched several years ago.
Back in the mid noughties, there came a point where every CEO had to have a blog. It didn’t matter if they had anything to say (usually not) or any time to write it (definitely not), they just had to have one.
The company where I was head of comms at the time was no exception and, since we had a joint CEO structure, with the two co-founders of the business, it was decided that they’d be co-stars of this blog.
Over the coming weeks, they both got heavily involved and excited about the launch. This was no bad thing for me – a nice, high-profile project with the top brass. Editorial meetings to brainstorm ideas, frequent discussions about messaging and branding.
The highlight for them was the photo shoot, where they spent an afternoon being snapped in various poses – smiley, serious, side-by-side, back-to-back. Since one of them was a foot taller (and wider) than the other, we settled on relaxed smiles with one standing behind the other.
As launch day drew close, we had everything in place. Funky design, cool photo and a solid first post – a gentle intro but enough edge to provoke a comment or two.
We’d also set up alerts so that the two CEOs, the VP Marketing and the exec team around the world would receive notifications of new posts and comments.
So, with great fanfare at our Friday after-work drinks party, we put the blog up on a big screen in the middle of the office, so that everyone could raise a glass as we pressed the button to go live.
To much excitement, within a few minutes, we had our first comment. It said:
“The plump one is chuffed because he has been getting his oats off pumping the weedy one in the dirt box!”
So, as we launch Marketing Wingman, Rozzer and I can only hope that a) You enjoy what you read and b) Your comments are as thoughtful and insightful as the first I received.
No comments:
Post a Comment