University or college is great. Parties, cheap booze, late nights, new “special friends”. And studying Marketing is even better. It’s a better looking crowd than the Finance majors, no question. Plus it’s cool stuff – who wants to get brain-bleed crunching numbers when you could be debating the strategic plays of Coke, Apple, Microsoft and the like?
Then you graduate. You sober up, swap your jeans for a suit, start interviewing and get a job. Turns out it’s a B2B company. That’s cool, you did a few modules on that. So, armed with some slick models and theories, it’s time to take over the world!
And then they ask you to hold an executive seminar… Deliver some leads… Deliver better leads… Take care of their PR… Heck, if they’re a small firm, maybe they ask you to create and deliver them a whole marketing plan.
You start to sweat. It occurs that 90% of your course was spent learning how to be the CMO of a massive consumer goods brand. And you need some help. Big time.
That’s where Marketing Wingman comes in.
Marketing Wingman is where knowledge is shared between those with battle scars and those fresh out of military academy. It aims to provide up and coming B2B marketers with the practical advice to help them rise up the ranks.
About us
Your Wingmen, Rozzer and Turbo have been in the marketing game – mainly with tech firms – for over a decade. Whether it’s turning a scrappy start-up into a global brand, or fine-tuning the finest, we enjoy few things more than building businesses with killer marketing.
No comments:
Post a Comment